Data protection

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data refers to any data that can personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.

Data Collection on this Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the "Controller" section of this privacy policy.

What do we use your data for?

Some of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain information about the origin, recipients, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given consent for data processing, you can revoke this consent at any time for the future. Furthermore, under certain circumstances, you have the right to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority. For this purpose, as well as for any further questions regarding data protection, you can contact us at any time.

Analysis tools and third-party tools

Your surfing behavior may be statistically analyzed when visiting this website. This is mainly done with the help of analytics programs.

Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider: All-Inkl

The provider is ALL-INKL.COM - Neue Medien Münnich, Inh. René Münnich, Hauptstraße 68, 02742 Friedersdorf (hereinafter referred to as All-Inkl). For details, please refer to the privacy policy of All-Inkl: https://all-inkl.com/datenschutzinformationen/. The use of All-Inkl is based on Art. 6(1)(f) of the GDPR. We have a legitimate interest in presenting our website in a reliable manner. If consent has been requested, processing will be based exclusively on Art. 6(1)(a) of the GDPR and § 25(1) of the TTDSG (German Telemedia Act), provided that the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Data Processing Agreement

We have entered into a data processing agreement (DPA) with the aforementioned provider. This is a legally required contract that ensures that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General Information and Mandatory Information

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data refers to data that can personally identify you.

This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this is done. We would like to point out that data transmission over the Internet (e.g., communication by email) can have security vulnerabilities. Complete protection of data from access by third parties is not possible.

Notice regarding the responsible entity

The responsible entity for data processing on this website is:

Betancourt Media GmbH
Miriam Betancourt
Gerhart-Hauptmann-Str. 49b
51379 Leverkusen

Email: info@miriam-betancourt.com

The responsible entity is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data (such as names, email addresses, etc.).

Storage duration

Unless a more specific storage duration is mentioned in this privacy policy, your personal data will be stored by us until the purpose of data processing ceases. If you assert a legitimate request for deletion or revoke your consent for data processing, your data will be deleted, provided we do not have any other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur after the expiration of these reasons.

General information on the legal basis for data processing on this website

If you have given your consent to data processing, we process your personal data based on Art. 6(1)(a) of the GDPR or Art. 9(2)(a) of the GDPR, if special categories of data according to Art. 9(1) of the GDPR are processed. In the event of explicit consent for the transfer of personal data to third countries, data processing is also based on Art. 49(1)(a) of the GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing is additionally based on § 25(1) of the TTDSG (German Telemedia Act). Consent can be revoked at any time. If your data is necessary for the performance of a contract or for pre-contractual measures, we process your data based on Art. 6(1)(b) of the GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation, based on Art. 6(1)(c) of the GDPR. Data processing may also be based on our legitimate interest according to Art. 6(1)(f) of the GDPR. The following paragraphs of this privacy policy provide information on the relevant legal bases in each individual case.

Note on data transfer to the USA and other third countries

We use tools from companies based in the USA or other non-secure third countries in terms of data protection. When these tools are active, your personal data may be transferred to and processed in these third countries. We would like to point out that these countries may not guarantee a level of data protection comparable to that of the EU. For example, US companies are required to disclose personal data to security authorities without the possibility of legal recourse for the data subject. Therefore, it cannot be ruled out that US authorities (such as intelligence agencies) may process, analyze, and permanently store your data located on US servers for surveillance purposes. We have no control over these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke consent that you have already given at any time. The lawfulness of data processing prior to the revocation remains unaffected by the revocation. Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR) If data processing is based on Art. 6(1)(e) or (f) GDPR, you have the right to object, on grounds relating to your particular situation, to the processing of your personal data; this also applies to profiling based on these provisions. The respective legal basis for processing can be found in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims (objection pursuant to Art. 21(1) GDPR). If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing, which includes profiling to the extent that it is related to such direct marketing. If you object, your personal data will no longer be used for direct marketing purposes (objection pursuant to Art. 21(2) GDPR).

Right to lodge a complaint with the supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, particularly in the member state of their habitual residence, place of work, or the place of the alleged infringement. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to receive the data that we process automatically based on your consent or for the performance of a contract, in a commonly used and machine-readable format, and to have it transferred to yourself or to a third party. If you request the direct transfer of the data to another data controller, this will only be done to the extent that it is technically feasible.

Access, erasure, and rectification

You have the right, in accordance with applicable legal provisions, to request free of charge information about your stored personal data, its origin and recipients, and the purpose of data processing, as well as the right to request the correction or deletion of this data. For this purpose, as well as for any further questions regarding personal data, you can contact us at any time.

Right to restriction of processing

You have the right to request the restriction of processing of your personal data. You can contact us at any time to exercise this right. The right to restrict processing exists in the following cases: If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. During the verification period, you have the right to request the restriction of processing of your personal data. If the processing of your personal data was/is unlawful, but you prefer restriction of processing rather than deletion, you can request such restriction. If we no longer need your personal data but you require it for the exercise, defense, or establishment of legal claims, you have the right to request the restriction of processing instead of deletion. If you have filed an objection pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it is not clear whose interests prevail, you have the right to request the restriction of processing of your personal data. If you have obtained the restriction of processing of your personal data, aside from storage, such data may only be processed with your consent or for the establishment, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a member state.

SSL/TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses SSL/TLS encryption. You can recognize an encrypted connection by the change in the browser's address line from "http://" to "https://" and the lock symbol in your browser's address bar. When SSL/TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If there is an obligation to provide us with your payment information (e.g., account number for direct debit) after concluding a paid contract, this data is required for payment processing.

Payment transactions using the common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via encrypted SSL/TLS connections. You can recognize an encrypted connection by the change in the browser's address line from "http://" to "https://" and the lock symbol in your browser's address bar. With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Objection to promotional emails

We hereby object to the use of contact information published in accordance with the imprint obligation for sending unsolicited advertising and informational materials. The operators of the website expressly reserve the right to take legal action in the event of unsolicited sending of promotional information, such as spam emails.

4. Data collection on this website

Cookies

Our website uses so-called "cookies." Cookies are small data packets that do not cause any damage to your device. They are either temporarily stored for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser. In some cases, cookies from third-party companies may also be stored on your device when you visit our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g., cookies for processing payment services).

Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or video display). Other cookies are used to analyze user behavior or display advertisements. Cookies that are necessary for the electronic communication process, the provision of certain functions requested by you (e.g., the shopping cart function), or for optimizing the website (e.g., cookies for measuring web audiences) are stored based on Art. 6(1)(f) of the GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, the processing is based exclusively on this consent (Art. 6(1)(a) of the GDPR and § 25(1) of the TTDSG); the consent can be revoked at any time. You can configure your browser to be informed about the setting of cookies and allow cookies only in individual cases, to exclude the acceptance of cookies for specific cases or in general, and to activate the automatic deletion of cookies when closing the browser. The deactivation of cookies may limit the functionality of this website. If cookies are used by third-party companies or for analytical purposes, we will inform you separately within the scope of this privacy policy and, if necessary, request your consent.


Contact form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent. The processing of this data is based on Art. 6(1)(b) of the GDPR, provided your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in effectively processing the inquiries directed to us (Art. 6(1)(f) of the GDPR) or on your consent (Art. 6(1)(a) of the GDPR) if it has been requested; the consent can be revoked at any time. The data entered by you in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after completing the processing of your inquiry). Mandatory legal provisions, especially retention periods, remain unaffected.

Inquiry by email or telephone

If you contact us via email or telephone, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent. The processing of this data is based on Art. 6(1)(b) of the GDPR, provided your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in effectively processing the inquiries directed to us (Art. 6(1)(f) of the GDPR) or on your consent (Art. 6(1)(a) of the GDPR) if it has been requested; the consent can be revoked at any time. The data you send us via contact inquiries will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after completing the processing of your request). Mandatory legal provisions, especially statutory retention periods, remain unaffected.

Jotform

We have integrated Jotform on this website. The provider is Jotform Inc., 111 Pine St. Suite, 1815 San Francisco, California 94111, USA (hereinafter referred to as "Jotform"). Jotform allows us to create online forms to collect messages, inquiries, and other submissions from our website visitors. All entries you make are processed on Jotform's servers. The use of Jotform is based on our legitimate interest in obtaining your inquiries in the most user-friendly way possible (Art. 6(1)(f) of the GDPR). If appropriate consent has been obtained, processing is based solely on Art. 6(1)(a) of the GDPR and § 25(1) of the German Federal Data Protection Act (TTDSG), provided the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time. The data you enter in the form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after completing the processing of your inquiry). Mandatory legal provisions, especially retention periods, remain unaffected. The transfer of data to the USA is secured by EU standard contractual clauses that we have concluded with Jotform. Details can be found here: https://www.jotform.com/gdpr-compliance/dpa/.

Calendly

On our website, you have the option to schedule appointments with us. For appointment booking, we use the tool "Calendly." The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter "Calendly"). To book an appointment, you enter the requested data and desired date in the designated form. The data you enter will be used for scheduling, conducting, and, if necessary, follow-up of the appointment. The appointment data will be stored on Calendly's servers, and you can view their privacy policy here: https://calendly.com/de/pages/privacy. The data you enter will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies. Mandatory legal provisions, especially retention periods, remain unaffected. The legal basis for data processing is Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in facilitating appointment scheduling with interested parties and customers in the most uncomplicated manner possible. If appropriate consent has been obtained, processing is based solely on Art. 6(1)(a) of the GDPR and § 25(1) of the German Federal Data Protection Act (TTDSG), provided the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time. The transfer of data to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://calendly.com/pages/dpa.

Data Processing Agreement

We have entered into a data processing agreement (DPA) with the aforementioned providers. This is a legally required contract that ensures that these providers process the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Registration on this website

You can register on this website to access additional features on the site. The data you enter during registration will only be used for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration. For important changes, such as changes to the scope of the offer or technically necessary changes, we will use the email address provided during registration to inform you. The processing of the data entered during registration is carried out for the purpose of fulfilling the contractual relationship established by the registration and, if applicable, for initiating further contracts (Art. 6(1)(b) of the GDPR). The data collected during registration will be stored by us as long as you are registered on this website and will be deleted thereafter. Legal retention periods remain unaffected.

Instagram

This website incorporates features of the Instagram service. These features are provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram receives information about your visit to this website. If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram. If consent has been obtained, the use of the aforementioned service is based on Art. 6(1)(a) of the GDPR and § 25 of the TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in comprehensive visibility on social media. To the extent that personal data is collected and transmitted to Facebook or Instagram using this tool, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland share joint responsibility for this data processing (Art. 26 of the GDPR). The joint responsibility is limited to the collection of data and its transmission to Facebook or Instagram. The subsequent processing by Facebook or Instagram after transmission is not part of the joint responsibility. The obligations jointly incumbent upon us have been recorded in an agreement on joint processing. You can find the wording of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing information on data protection when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook or Instagram products. If you wish to assert your rights as a data subject (e.g., information requests) with regard to data processed by Facebook or Instagram, you must directly contact Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook. The transfer of data to the USA is based on the European Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875, and https://de-de.facebook.com/help/566994660333381. For further information, please refer to Instagram's privacy policy: https://instagram.com/about/legal/privacy/.

LinkedIn

This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. Each time you access a page that contains LinkedIn elements, a connection is established to LinkedIn's servers. LinkedIn is informed that you have visited this website with your IP address. If you click the "Recommend" button of LinkedIn and are logged into your LinkedIn account, LinkedIn is able to associate your visit to this website with you and your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn. If consent has been obtained, the use of the aforementioned service is based on Art. 6(1)(a) of the GDPR and § 25 of the TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in comprehensive visibility on social media. The transfer of data to the USA is based on the European Commission's standard contractual clauses. Details can be found here: https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-derschweiz?lang=de. For further information, please refer to LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.

Pinterest

On this website, we use elements of the social network Pinterest, which is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. When you visit a page that contains such an element, your browser establishes a direct connection to Pinterest's servers. This social media element transmits log data to Pinterest's servers in the USA. This log data may contain your IP address, the addresses of visited websites that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest, and cookies. If consent has been obtained, the use of the aforementioned service is based on Art. 6(1)(a) of the GDPR and § 25 of the TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in comprehensive visibility on social media. For more information on the purpose, scope, further processing and use of the data by Pinterest, as well as your rights and options to protect your privacy, please refer to https://policy.pinterest.com/de/privacy-policy.

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is solely used for the management and deployment of the tools integrated through it. However, Google Tag Manager does collect your IP address, which may be transmitted to Google's parent company in the United States. The use of Google Tag Manager is based on Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in quickly and easily integrating and managing various tools on their website. If appropriate consent is obtained, processing is based exclusively on Art. 6(1)(a) of the GDPR and § 25(1) of the TTDSG, provided that the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyze the behavior of website visitors. For this purpose, the website operator receives various usage data, such as page views, duration of visit, operating systems used, and the user's origin. This data is assigned to the respective user's device. It is not associated with a user ID. Furthermore, with Google Analytics, we can record your mouse movements, scroll events, and clicks. Google Analytics also uses various modeling approaches to supplement the collected data and employs machine learning technologies for data analysis. Google Analytics uses technologies that enable the recognition of users for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google regarding the use of this website is generally transferred to a Google server in the United States and stored there. The use of this service is based on your consent pursuant to Art. 6(1)(a) of the GDPR and § 25(1) of the TTDSG. The consent can be revoked at any time. The transfer of data to the United States is based on the European Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en. For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Data Processing Agreement

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Ads

The website operator uses Google Ads, an online advertising program provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to display advertisements in the Google search engine or on third-party websites when users enter specific search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available at Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively analyze this data by, for example, analyzing which search terms led to the display of our advertisements and how many clicks they received. The use of this service is based on your consent pursuant to Art. 6(1)(a) of the GDPR and § 25(1) of the TTDSG. The consent can be revoked at any time. The transfer of data to the United States is based on the European Commission's standard contractual clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. With Google Ads Remarketing, we can assign specific target groups to individuals who have interacted with our online offering and display interest-based advertising to them within the Google advertising network (remarketing or retargeting). Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to cross-device capabilities provided by Google. This allows interest-based, personalized advertising messages tailored to your previous usage and browsing behavior on one device (e.g., mobile) to be displayed on another of your devices (e.g., tablet or PC). If you have a Google account, you can opt out of personalized advertising by following this link: https://www.google.com/settings/ads/onweb/. The use of this service is based on your consent pursuant to Art. 6(1)(a) of the GDPR and § 25(1) of the TTDSG. The consent can be revoked at any time. For further information and Google's privacy policy, please visit: https://policies.google.com/technologies/ads?hl=en.

Audience targeting with customer matching

For audience targeting, we use the customer match feature of Google Ads Remarketing. In this process, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the respective customers are Google users and logged into their Google accounts, they will be shown relevant advertisements within the Google network (e.g., on YouTube, Gmail, or the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of Google Conversion Tracking, Google and we can identify whether users have performed certain actions. For example, we can evaluate which buttons on our website are clicked frequently and which products are viewed or purchased most frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and the actions they performed. However, we do not receive any information that personally identifies users. Google itself uses cookies or similar recognition technologies for identification. The use of this service is based on your consent pursuant to Art. 6(1)(a) of the GDPR and § 25(1) of the TTDSG. The consent can be revoked at any time. For more information about Google Conversion Tracking, please see Google's privacy policy: https://policies.google.com/privacy?hl=en.

Facebook Pixel

This website uses the visitor action pixel from Facebook for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries. This allows tracking the behavior of website visitors after they have been redirected to the provider's website by clicking on a Facebook ad. This enables the evaluation of the effectiveness of Facebook ads for statistical and market research purposes and facilitates the optimization of future advertising campaigns. The data collected is anonymous to us as the operator of this website, and we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile and enabling Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Policy. As a result, Facebook can display ads on Facebook pages as well as outside of Facebook. We, as the website operator, have no influence on this data processing. The use of this service is based on your consent pursuant to Art. 6(1)(a) of the GDPR and § 25(1) of the TTDSG. The transfer of data to the USA is based on the European Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381. As described above, in terms of the data collected and its transfer to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible (Art. 26 GDPR). However, our joint responsibility is limited to the collection of data and its transfer to Facebook. The subsequent data processing by Facebook is not part of our joint responsibility. The obligations we share have been set out in an agreement on joint processing. The wording of the agreement can be found here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing privacy information when using the Facebook tool and for implementing the tool on our website in a privacy-compliant manner. Facebook is responsible for the security of Facebook products. If you want to exercise your rights as a data subject (e.g., access requests) regarding the data processed by Facebook, you can contact Facebook directly. If you exercise your data subject rights with us, we are obliged to forward them to Facebook. Additional information on data protection can be found in Facebook's privacy policy: https://de-de.facebook.com/about/privacy/. You can also deactivate the remarketing feature "Custom Audiences" in the ad settings section of your Facebook account at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can opt out of Facebook's usage-based advertising on the website of the European Interactive Digital Advertising Alliance at http://www.youronlinechoices.com/de/praferenzmanagement/.

Facebook Conversion API

We have integrated Facebook Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the United States and other third countries. Facebook Conversion API allows us to track and share the interactions of website visitors with our website to improve advertising performance on Facebook. This includes capturing the timing of the visit, the visited webpage, your IP address and user agent, as well as other specific data (such as purchased products, shopping cart value, and currency). You can find a complete overview of the data that can be collected here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters. The use of this service is based on your consent pursuant to Art. 6(1)(a) of the GDPR and § 25(1) of the TTDSG. The consent can be revoked at any time. If personal data is collected on our website using this tool and transferred to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited to the collection of the data and its transfer to Facebook. The subsequent processing by Facebook after the transfer is not part of the joint responsibility. The obligations that we jointly have are set out in an agreement on joint processing. You can find the wording of the agreement here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for implementing the tool on our website in a data protection-compliant manner. Facebook is responsible for the data security of its products. If you want to exercise your rights as a data subject (e.g., information requests) with regard to the data processed by Facebook, you can contact Facebook directly. If you exercise your rights with us, we are obliged to forward them to Facebook. The transfer of data to the USA is based on the European Commission's Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381. For more information on how Facebook protects your privacy, please refer to the Facebook Privacy Policy: https://de-de.facebook.com/about/privacy/.

Facebook Custom Audiences

We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. When you visit or use our websites and apps, take advantage of our free or paid offers, submit data to us, or interact with our company's Facebook content, we collect your personal data. If you give us your consent to use Facebook Custom Audiences, we will transmit this data to Facebook, which can display relevant advertisements to you. Furthermore, your data can be used to define target groups (Lookalike Audiences). Facebook processes this data as our data processor. Details can be found in Facebook's Terms of Use: https://www.facebook.com/legal/terms/customaudience. The use of this service is based on your consent pursuant to Art. 6(1)(a) of the GDPR and § 25(1) of the TTDSG. The consent can be revoked at any time. The transfer of data to the USA is based on the European Commission's Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

LinkedIn Insight Tag

This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. Data processing through the LinkedIn Insight Tag allows us to gather information about the visitors to our website. If a visitor is registered with LinkedIn, we can analyze various professional data points (such as career level, company size, country, location, industry, and job title) to better tailor our site to specific target audiences. Additionally, with the help of the LinkedIn Insight Tag, we can measure whether visitors to our website make purchases or perform other actions (conversion tracking). Conversion tracking can also occur across devices (e.g., from PC to tablet). LinkedIn Insight Tag also provides a retargeting feature, which allows us to display targeted advertisements to website visitors outside of our website, although according to LinkedIn, the advertising recipient's identification does not take place. LinkedIn itself also collects log files (URL, referrer URL, IP address, device and browser characteristics, and access time). IP addresses are truncated or hashed (pseudonymized) if used for reaching LinkedIn members across devices. Direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days. The data collected by LinkedIn cannot be attributed to specific individuals by us as the website operator. LinkedIn will store the collected personal data of website visitors on its servers in the United States and use it for its advertising purposes. For details, refer to LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis: If consent (consent) has been obtained, the use of the aforementioned service is based exclusively on Art. 6(1)(a) of the GDPR and § 25 of the TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6(1)(f) of the GDPR; the website operator has a legitimate interest in effective advertising measures, including social media. The transfer of data to the USA is based on the European Commission's Standard Contractual Clauses. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objection to the use of the LinkedIn Insight Tag: You can object to the analysis of your usage behavior and targeted advertising by LinkedIn using the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in the account settings. To avoid a linkage of the data collected on our website by LinkedIn with your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Data processing agreement: We have concluded a data processing agreement (DPA) with the aforementioned provider. This is a legally required contract that ensures that this provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Pinterest Tag

We have integrated the Pinterest Tag on this website. The provider of this service is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. The Pinterest Tag is used to track specific actions you take on our website. The data collected can be used to display interest-based advertising on our website or on other pages of the Pinterest Tag advertising network. To achieve this, the Pinterest Tag captures a tag ID, your location, and the referrer URL. Additionally, action-specific data such as order value, order quantity, order number, category of purchased items, and video views may be collected. The Pinterest Tag uses technologies that enable cross-site recognition of the user for analyzing user behavior (e.g., cookies or device fingerprinting).

Legal basis: If consent (consent) has been obtained, the use of the aforementioned service is based exclusively on Art. 6(1)(a) of the GDPR and § 25 of the TTDSG. Consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6(1)(f) of the GDPR; the website operator has a legitimate interest in effective marketing measures. Pinterest is a globally operating company, so data transfer to the USA may occur. According to Pinterest, this data transfer is based on the European Commission's Standard Contractual Clauses. Details can be found here: https://policy.pinterest.com/de/privacy-policy.

Further information about the Pinterest Tag can be found here: https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag.

Data processing agreement: We have concluded a data processing agreement (DPA) with the aforementioned provider. This is a legally required contract that ensures that this provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Newsletter

Newsletter Data

If you would like to subscribe to the newsletter offered on the website, we require your email address and information that allows us to verify that you are the owner of the provided email address and consent to receiving the newsletter. Further data will not be collected or will only be collected on a voluntary basis. We use newsletter service providers to process the newsletter, which are described below.

GetResponse

This website uses GetResponse for sending newsletters. The provider is GetResponse Sp. z o.o., with its registered office in Gdansk, Poland, ul. Arkonska 6, A3, 80-387 Gdansk, website: https://www.getresponse.de (hereinafter referred to as "GetResponse"). GetResponse is a service that enables the organization and analysis of newsletter distribution, among other features. The data you enter for the purpose of subscribing to the newsletter will be stored on GetResponse's servers. GetResponse uses servers in the United States, so your newsletter data may be transferred to the USA. The USA is considered a non-secure third country in terms of data protection.

Data Analysis by GetResponse

The newsletters sent using GetResponse enable us to analyze the behavior of newsletter recipients. Among other things, we can analyze how many recipients have opened the newsletter message and how often certain links within the newsletter have been clicked. By using conversion tracking, we can also determine whether predefined actions, such as purchasing a product, sharing information on social media, or unsubscribing, have taken place after clicking on the links in the newsletter. Furthermore, we can track when a newsletter message has been opened. This allows us to deliver newsletters at times when the respective recipients are expected to be most active. The recipient's time zone can also be taken into account. GetResponse also provides us with the option to divide newsletter recipients into groups based on their interests. This allows us to provide our newsletter recipients with content that is as relevant as possible to their interests. For more information about the features of GetResponse, please visit: https://www.getresponse.de/email-marketing/funktionen/e-mail-marketing.

Legal Basis

The data processing is based on your consent (Art. 6(1)(a) of the GDPR). You can revoke your consent at any time. The legality of data processing that has already occurred remains unaffected by the revocation. The transfer of data to the USA is based on the European Commission's Standard Contractual Clauses. Details can be found here: https://www.getresponse.com/de/legal/standard-contractual-clauses.

Storage Duration

The data you provide to subscribe to the newsletter will be stored by us until you unsubscribe from the newsletter or from the newsletter service provider. After you unsubscribe from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider, if necessary, to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements regarding the sending of newsletters (legitimate interest within the meaning of Art. 6(1)(f) of the GDPR). The storage in the blacklist is not time-limited. You can object to this storage if your interests outweigh our legitimate interest. For more information, please refer to GetResponse's privacy policy: https://www.getresponse.de/email-marketing/legal/datenschutz.html.

Data Processing Agreement

We have entered into a data processing agreement (DPA) with the aforementioned provider. This is a contract required by data protection law, which ensures that this provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

8. Plugins and Tools

YouTube with enhanced privacy mode

This website embeds videos from the YouTube website. The site is operated by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store information about visitors to this website before they watch the video. However, the enhanced privacy mode does not necessarily exclude data transmission to YouTube partners. Regardless of whether you watch a video, YouTube establishes a connection to the Google DoubleClick network. When you start a YouTube video on this website, a connection to YouTube's servers is established. This informs the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. Furthermore, YouTube may store various cookies on your device or use comparable recognition technologies (e.g., device fingerprinting) after starting a video. This allows YouTube to obtain information about visitors to this website. This information is used, among other things, to capture video statistics, improve user-friendliness, and prevent fraud attempts. Further data processing operations may be triggered after the start of a YouTube video over which we have no control. The use of YouTube is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6(1)(f) of the GDPR. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a) of the GDPR and § 25(1) of the TTDSG, provided that the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time. For more information on YouTube's privacy practices, please see their privacy policy: https://policies.google.com/privacy?hl=en.

Vimeo without tracking (Do Not Track)

This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. When you visit one of our pages equipped with Vimeo videos, a connection to Vimeo's servers is established. Vimeo is then informed which of our pages you have visited. Vimeo also obtains your IP address. However, we have configured Vimeo in such a way that Vimeo does not track your user activities and does not set any cookies. The use of Vimeo is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6(1)(f) of the GDPR. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a) of the GDPR; consent can be revoked at any time. The data transfer to the USA is based on the European Commission's Standard Contractual Clauses, as well as Vimeo's statement of "legitimate business interests." Details can be found here: https://vimeo.com/privacy. For more information on how Vimeo handles user data, please refer to Vimeo's privacy policy: https://vimeo.com/privacy.

Google Fonts (local hosting)

This site uses so-called Google Fonts for the uniform display of fonts, provided by Google. The Google Fonts are installed locally, and no connection to Google's servers is established. For more information about Google Fonts, please visit https://developers.google.com/fonts/faq and Google's privacy policy: https://policies.google.com/privacy?hl=en.

Zapier

We have integrated Zapier on this website. The provider is Zapier Inc., Market St. #62411, San Francisco, CA 94104-5401, USA (hereinafter "Zapier"). Zapier allows us to connect and synchronize various functionalities, databases, and tools with our website. This enables, for example, the automatic distribution of content we publish on our website to our social media channels or exporting content from marketing and analytics tools. Depending on the functionality, Zapier may also collect various personal data.

The use of Zapier is based on Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in the most effective integration of the tools used. If consent has been obtained, the processing is based exclusively on Art. 6(1)(a) of the GDPR and § 25(1) of the TTDSG, provided that the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time. The data transfer to the USA is based on the European Commission's Standard Contractual Clauses. Details can be found here: https://zapier.com/tos.

Data processing agreement: We have concluded a data processing agreement (DPA) with the aforementioned provider. This is a legally required contract that ensures that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Payment Service Providers

Processing of customer and contract data

We collect, process, and use personal customer and contract data for the establishment, content design, and modification of our contractual relationships. We only collect, process, and use personal usage data related to this website (usage data) to the extent necessary to enable or bill the user for the use of the service. The legal basis for this is Art. 6(1)(b) of the GDPR. The collected customer data will be deleted after the completion of the order or termination of the business relationship and expiration of any applicable legal retention periods. Legal retention periods remain unaffected.

Data transfer upon contract conclusion for services and digital content

We only transfer personal data to third parties if it is necessary for the processing of the contract, such as to the credit institution commissioned with payment processing. Further data transfer will not take place or will only take place if you have expressly consented to the transfer. Your data will not be disclosed to third parties for advertising purposes without your express consent. The basis for data processing is Art. 6(1)(b) of the GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Payment providers

We integrate third-party payment services on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, account information, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contractual and privacy policies of the providers apply to these transactions. The use of payment service providers is based on Art. 6(1)(b) of the GDPR (contract performance) and in the interest of a smooth, convenient, and secure payment process (Art. 6(1)(f) of the GDPR). If consent is requested for certain actions, Art. 6(1)(a) of the GDPR is the legal basis.

Data processing legal basis; consent can be revoked at any time for the future. We use the following payment services/payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The data transfer to the USA is based on the European Commission's Standard Contractual Clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full. For more information, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Stripe

The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter "Stripe"). The data transfer to the USA is based on the European Commission's Standard Contractual Clauses. Details can be found here: https://stripe.com/de/privacy and https://stripe.com/de/guides/general-data-protection-regulation. For more information, please refer to Stripe's privacy policy: https://stripe.com/de/privacy.

Thrivecart

We also offer digital products such as tickets, online courses, vouchers, digital products, and downloadable products for purchase through our website. For this purpose, we use the service of Thrivecart. Once you click on one of our product buttons, you will leave our website and be redirected to Thrivecart. Thrivecart becomes the contractual partner of the buyers of services or products and is responsible for processing the buyers' data. The provisions of Thrivecart apply to the acquisition and accompanying processing of data. 1. Terms of Service: https://legal.thrivecart.com/platform/terms/ and 2. Privacy Policy: https://legal.thrivecart.com/platform/privacy/. The legal basis for processing personal data when redirecting from our website to Thrivecart arises from Art. 6(1)(b) of the GDPR.

Audio and Video Conferences

Data Processing

We use various online conference tools for communication with our customers. The specific tools we use are listed below. When you communicate with us via video or audio conference via the internet, we collect and process your personal data as well as the provider of the respective conference tool. The conference tools collect all data that you provide/use to use the tools (email address and/or phone number). In addition, the conference tools process the duration of the conference, the start and end (time) of participation in the conference, the number of participants, and other "context information" related to the communication process (metadata). Furthermore, the provider of the tool processes all technical data required for the handling of online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection. If content is exchanged, uploaded, or otherwise provided within the tool, it is also stored on the servers of the tool providers. Such content includes cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared during the use of the service. Please note that we have limited influence over the data processing operations of the used tools. Our possibilities are largely determined by the corporate policy of the respective provider. For more information on data processing by the conference tools, please refer to the privacy policies of the respective tools listed below.

Purpose and Legal Basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6(1)(b) of the GDPR). Furthermore, the use of the tools serves the general simplification and acceleration of communication with us or our company (legitimate interest within the meaning of Art. 6(1)(f) of the GDPR). If consent has been requested, the use of the respective tools is based on this consent; the consent can be revoked at any time with effect for the future.

Storage Duration

The data directly collected by us through the video and conference tools will be deleted from our systems as soon as you request us to delete it, revoke your consent to store it, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal retention periods remain unaffected. We have no control over the storage duration of your data that is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Eingesetzte Konferenz-Tools

Wir verwenden Zoom. The provider of this service is Zoom Communications Inc., San Jose, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. For details on data processing, please refer to Zoom's privacy policy: https://zoom.us/de-de/privacy.html. The data transfer to the USA is based on the European Commission's Standard Contractual Clauses. Details can be found here: https://zoom.us/de-de/privacy.html.

We have entered into a data processing agreement (DPA) with the aforementioned provider. This is a legally required agreement that ensures that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Own Services

OneDrive

We have integrated OneDrive on this website. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland (hereinafter "OneDrive"). OneDrive allows us to integrate an upload area on our website where you can upload content. When you upload content, it is stored on OneDrive's servers. When you visit our website, a connection is also established with OneDrive, allowing OneDrive to recognize that you have visited our website. The use of OneDrive is based on Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in a reliable upload area on their website. If appropriate consent has been requested, processing is based exclusively on Art. 6(1)(a) of the GDPR, and consent can be revoked at any time.

We have entered into a data processing agreement (DPA) with the aforementioned provider. This is a legally required agreement that ensures that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Jotform

We would like to inform you that we use the provider Jotform, and the servers are hosted by the provider we have commissioned, Jotform, 4 Embarcadero Center, Suite 780, San Francisco CA 94111, USA. The data transfer is based on the EU-US Privacy Shield, which you can access via this link. Furthermore, we have concluded an appropriate agreement with Jotform based on Art. 28 of the GDPR in conjunction with the EU Standard Contractual Clauses. For more information on Jotform's privacy policy, please refer to the following link: https://eu.jotform.com/gdpr-compliance

Date of the privacy policy: May 16, 2023.